She is no ordinary artist- she is one that has opened up new possibilities of what beauty means to us. She has harboured a fusion between art, craft, science and fashion and released it to the world with such intense imagery that she can go un-noticed. She is – Alex Box.
“I was the only
goth in the village,” she says of her upbringing in a small village on the outskirts of Grimsby. Even now with her statement blond stripe through her jet black hair, teamed with red lips and pale skin she keeps an essence of goth updated with a vintage twist.
The young Alex Box soon spread her gothic wings to study Fine Art at Chelsea College of Art and went on to become a successful installation artist exploring the relationship between the body and the environment.
 |
| Hand Painted Makeup by Alex |
She went on to refine this exploration and started making an impact in her unique style of “experimental beauty”, which secured her regular editorials in Vogue, I-D magazine, 10, Harpers Bazaar and Show Studio online.
When Alex teamed up with world famous photographer Rankin– who is himself a legend for a book to showcase her work it was set to be an explosive visual statement.
 |
| Rankin Image 1 |
 |
| Rankin Image 2 |
 |
| Rankin Image 3 |
Rankin has photographed everyone from Madonna to Spice Girls and David Bowie to The Rolling Stones. He not only started Dazed and Confused magazine but also publishes his own magazine Rank as well as Another Magazine and Another Man.
For Alex the collaboration was perfect “Rankin is very anthropological in his approach to photography” “I make a character and he takes a picture. I didn’t want to have to sift through layers to get through to the image, and that’s exactly what Rankin did.”The coffee table treat will let you delight in Alex Box’s unusual makeup techniques sampling ingredients like post it notes and icing sugar and to finish each face. The book is a feast of intriguing and captivating imagery that pulls you into a story inspiring you to finish.
Illamasqua - The newest makeup brand on the counter - is Alex Box’s next expression of art. She is currently the creative director behind the cosmetic brand and describes her mission here “I want to inspire people through the power of image," "My message is; 'dare to be different'.
The Illamasqua range gives you cosmetics to experiment and explore the bolder, darker side of you. It is a makeup brand that plays with mystical figures and ethereal fantasies to let us makeup our alter ego. A perfect match for the artist who describes her own style as an "An acid goth"!
I think this is the best written out of all of your pieces! Well expressed and the introduction is very alluring. I love the images too!
ReplyDeleteThanks Monica.... Glad you like! It is easy when you are inspired to write from the heart I think and this woman inspires me beyond words : )
ReplyDelete